I hope you enjoy reading this article as much as I did. It reveals that no matter what country we creatives live in, we can all relate to one another's experiences – successes and failures – as they are global. And as a community living on the edge, we are constantly striving to understand the changing motivations of our customers. And how cool is it that we can learn from and, in many cases, work with our fellow countries to build successful #globalbrands through technological advancements? It is also comforting to know whether you are a creative person within an agency, own your own business, or develop content; you are not alone in how you feel. #dyantrent